Course Description
This course follows the NCTB syllabus for SSC Business Studies. It builds foundational understanding of how businesses are formed, financed, operated and regulated. Core themes include the nature and objectives of business, forms of business organization, entrepreneurship and small business, business environment and ethics, management functions, marketing basics, finance and banking services, commerce and trade practices (including import/export), office management and communication, insurance, consumer rights, and the role of ICT in business. Emphasis is on real-life examples, simple documents and exam-style tasks aligned with SSC marking criteria.
Course Content
Unit 1: Introduction to Business and Entrepreneurship
- Concept of Business
- Importance and Objectives of Business
- Concept and Characteristics of Entrepreneurship
- Importance of Entrepreneurship in the Economy
- Relationship Between Business and Entrepreneurship
Unit 2: Entrepreneur and Entrepreneurship Development
- Concept of Entrepreneur
- Qualities and Skills of a Successful Entrepreneur
- Roles and Responsibilities of Entrepreneurs
- Barriers to Entrepreneurship Development
- Measures to Promote Entrepreneurship
Unit 3: Creativity and Innovation in Business
- Concept of Creativity and Innovation
- Importance of Creativity in Business
- Difference Between Creativity and Innovation
- Process of Innovation
- Barriers to Innovation and Ways to Overcome Them
Unit 4: Business Idea Generation and Selection
- Sources of Business Ideas
- Characteristics of a Good Business Idea
- Idea Screening and Feasibility Study
- Business Opportunity Identification
- Steps in Selecting a Profitable Business Idea
Unit 5: Business Plan Preparation
- Concept and Importance of Business Plan
- Elements of a Business Plan
- Process of Preparing a Business Plan
- Evaluation and Implementation of a Business Plan
- Role of Business Plan in Business Success
Unit 6: Business Ownership and Legal Framework
- Forms of Business Ownership
- Sole Proprietorship: Features, Advantages, and Limitations
- Partnership Business: Features, Advantages, and Limitations
- Joint Stock Company: Features and Types
- Cooperative Society: Features and Importance
- Legal Procedures for Starting a Business
Unit 7: Business Management
- Meaning and Importance of Management
- Principles and Functions of Management
- Planning, Organizing, Staffing, Directing, and Controlling
- Leadership and Motivation
- Decision Making and Communication in Business
Unit 8: Business Finance
- Concept and Importance of Business Finance
- Sources of Business Finance
- Short-term and Long-term Finance
- Budgeting and Financial Planning
- Role of Banks and Financial Institutions in Business Financing
Unit 9: Marketing and Customer Service
- Concept and Importance of Marketing
- Elements of Marketing Mix (4Ps)
- Market Segmentation and Targeting
- Importance of Customer Service in Business
- Customer Satisfaction and Retention Strategies
Unit 10: Production and Quality Management
- Concept and Types of Production
- Production Process and Planning
- Importance of Quality Control
- Tools and Techniques for Quality Management
- Relationship Between Production and Profitability
Unit 11: Business Ethics and Social Responsibility
- Concept of Business Ethics
- Importance of Ethical Practices in Business
- Social Responsibility of Business
- Sustainable Business Practices
- Corporate Governance and Accountability
Unit 12: Entrepreneurship and Economic Development
- Role of Entrepreneurship in Economic Development
- Women Entrepreneurship
- Youth Entrepreneurship
- Employment Generation and Innovation
- Case Studies of Successful Entrepreneurs
Unit 13: ICT and E-Business
- Role of ICT in Business
- Concept and Importance of E-Business
- E-Commerce and Its Types
- Benefits and Challenges of E-Business
- Steps for Starting an Online Business
Unit 14: Globalization and Entrepreneurship
- Concept of Globalization
- Opportunities and Challenges of Globalization
- Impact of Globalization on Local Entrepreneurs
- International Trade and Entrepreneurship
- Strategies for Competing in Global Markets
Learning Objectives
Conceptual Understanding — Explain business aims, functions and forms; distinguish industry, commerce and trade activities.
Entrepreneurial Awareness — Outline steps for starting a small business and prepare a simple business plan at SSC scope.
Ethics & Responsibility — Describe ethical behaviour, consumer rights and environmental responsibilities in business.
Management & Office Skills — Identify management functions; draft simple office communications and maintain basic records.
Marketing & Customer Focus — Apply the 4Ps to simple scenarios; recognize fair customer practices and after-sales service basics.
Finance & Banking — Identify sources of finance; understand common bank services and transactions; solve routine business-math problems.
Trade Practices — Describe internal/external trade processes and recognize the purpose of key documents and insurance in risk management.
ICT Readiness — Use basic digital tools for documents and simple e-commerce tasks while maintaining safety and privacy.
Exam Preparedness — Present neat, structured answers with examples; manage time; avoid common errors per SSC marking criteria.
